March 5, 2013
Spirals vs. bars – Why does Nielsen makes things so hard for us?
I’m not exactly sure what to call this type of chart from Nielsen, so I’m going to stick with calling it a spiral chart. It’s just plain awful.
I understand the ranking, only because of the numbers, not the chart. I’m guessing the colors are used so that you can follow them around the race track. Wouldn’t a simple bar chart be so much better?