Data Viz Done Right

November 5, 2009

Avitec Airline Dashboard

2 comments
Dashboard Insight named the Avitec Airline Dashboard as its Dashboard of the Month for November. I can only assume that this dashboard is being recognized as a shining example, but I hope it was chosen simply by blind draw.



There are so many issues with the visual design of this dashboard. Just a couple of my observations (I could go on and on):
  • The color choices, while pretty, are completely inappropriate and unnecessary. The two charts on the right are particularly horrific.
  • The width to height ratio on the SAFA Ratio, Inspection Severities and Items charts are a poor choice. It looks like they are designed to ensure the screen is filled up, but they distort the story in the data.
  • Why is the gigantic Avitec logo right in the middle of the Dashboard? I know it's self-serving, but it sure distracts you from interpreting the charts.
What else do you see?

2 comments :

  1. Fairly typical of the current Big BI offerings. Dundas is capable of producing much better visualizations than this.

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  2. It wasn't meant to be a criticism of Dundas, but one of Dashboard Insights for claiming it is a glowing example of goodness.

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