Data Viz Done Right

April 29, 2011

Will donuts be served at the Royal Wedding?

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I was contacted by a follower of my blog yesterday that lives in the UK and works for Autonet Insurance Group.  She asked if I would host their infographic on this blog, but I only agreed once she confirmed it was ok that I critique it a bit.  I have very limited experience creating infographics, but I am a firm believer that you should always present data in the most simple format to understand. 

Keep in mind that Wikipedia defines Information Graphics as “visual representations of information, data or knowledge. These graphics present complex information quickly and clearly.”  Maybe this is why I’m not a huge fan of them.  Scroll down below Autonet’s infographic for my improvements.

How Much To Insure The Royal Wedding? - Prince William & Catherine Middleton

Infographic by Autonet Insurance

First, I love the content and the descriptions; they’re very informative.  However,

  1. I despise donut charts just as much as pie charts, although donut charts give me the sensation of riding a bike for some reason.  In this donut, it’s challenging to differentiate some of the colors and there’s no particular order that I can discern.
  2. The bubbles at the bottom are designed to show the relative differences in the cost of the insurance.  But no one can tell me that the bubble representing Prince Charles’ wedding to Lady Diana in 1981 is 7,000 times smaller than the bubble representing Prince William’s upcoming marriage to Kate Middleton.

While this view below doesn’t give any of the great details of the infographics and doesn’t look as snazzy, it does make the comparisons much, much easier.

And if you insist on a donut chart, how about something like this?

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