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April 19, 2011

Can you compare values without a scale? Not in this case.

1 comment

From Nielsen.  There’s no explanation in the article as to the scale, nor are any numbers mentioned.  How am I supposed to compare men 35+ that are planning to purchase HDTVs to women 35+? 

This chart could be whole numbers, percentages, those planning to buy on the 2nd Saturday next week.  This is a really poor effort.

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