Data Viz Done Right

October 7, 2019

#MakeoverMonday: Bearwood Corporate Services - The Money Behind David Cameron's Conservative Party

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What a fascinating data set! More on that in a minute. First, let's have a look at this week's viz to makeover. It comes from The Electoral Commission and focuses on political donations in the UK, which are required to be reported.

SOURCE: THE ELECTORAL COMMISSION

WHAT WORKS WELL?
  • Placing the filters on the upper right let me know immediately that I can interact with the data to find my own story.
  • The bar chart is sorted in descending order.
  • The summary numbers provide some context, but not much.

WHAT COULD BE IMPROVED?
  • The bar chart would be easier to read if it was horizontal.
  • Why are all of the bars colored? There are way too many colors and they have no meaning.
  • The packed bubbles would be much better as a bar chart or BANs.

WHAT I DID
I started by exploring each field in the data set. Many of them didn't have information I found useful, so I hid all of those fields so that they would not distract from my analysis. 

As I explored the donors and who gave what to whom, I saw that Bearwood Corporate Services was donating A LOT to the Conservative Party over a period of a few years. I hadn't heard of it before so I did some research on Google and it turns out that they were pretty controversial and closely linked to the rise to power of David Cameron.

That's where my story begins...

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