April 19, 2011
Can you compare values without a scale? Not in this case.
From Nielsen. There’s no explanation in the article as to the scale, nor are any numbers mentioned. How am I supposed to compare men 35+ that are planning to purchase HDTVs to women 35+?
This chart could be whole numbers, percentages, those planning to buy on the 2nd Saturday next week. This is a really poor effort.