March 25, 2019
#MakeoverMonday: Consumer Spending by Generation
What works well?
- The generations are sorted from youngest to oldest.
- The title is clear.
- The gridlines help guide the eye across the viz.
- It's easy to compare the general/misc category and the restaurants across generations.
- A stacked bar chart is easy to understand.
What could be improved?
- The story in the data, from the article, is about how millennials are spending more on restaurants. It would be good to make that a more obvious focus of the viz.
- There are too many colors.
- While the title is clear, if you don't read the article, you could miss the purpose for the chart.
What I did
I really enjoyed using Google Data Studio last week, so I thought I'd give it another try to continue my learning. Since this was a simple stacked bar chart, I wanted to create a "set" for restaurants vs. all others. I needed to create a calculated field using a case statement that checks the category field. That's it!
From there, it was formatting, which is pretty intuitive as well. I'd highly recommend you give Data Studio a try, especially if you know exactly what you want to build; it's not a data exploration tool.
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