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November 18, 2019

#MakeoverMonday: Tween and Teen Smartphone Ownership

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This week, we're looking at the change in smartphone ownership for tweens and teens between 2015 and 2019.

SOURCE: Morning Brew

What works well?

  • Clear title
  • X-axis is clearly labeled
  • Including the data source
  • Colors are easy to distinguish
  • Vertical lines help draw the eye to compare the years within each age
  • Including labels since the y-axis is hidden

What could be improved?

  • The title could be less bold.
  • The title uses the color for 2015, but it's not related to one year only.
  • The dots are distracting since they are so large.
  • The labels are helpful, but do they need to be so big?
  • With the vertical lines connecting the dots within the year, and the line connecting the ages across the years, I'm not sure which is more important. Given the title, the focus seems like it should be on comparing years within an age.
  • The vertical lines don't need to be so broad.

What I did

  • Removed the lines to make the focus comparing the ownership within an age group
  • Surrounded the dots with a band to ensure the user reads the data within each age group
  • Colored the bands by the change to accentuate the ages that have changed the most
  • Included the labels, but made them very small as to not distract from the analysis
  • Created a mobile version for practice

November 20, 2017

Makeover Monday: Snapchat is tops with American teens

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I have three teens, so this week's dataset had me particularly curious. While my daughter prefers Snapchat, my boys prefer Twitter. One big missing piece with this dataset is the lack of demographic information. I'm curious as to how my teens compare to those surveyed.

The original viz comes to us from Business Insider:


What works well?

  • Catchy title that quickly tells the story of the viz
  • Bar charts are simple to understand and they show the pattern well
  • Sorting the apps by the most recent value
  • Including the axis, otherwise we wouldn't know what the labels mean on the top of the bars

What could be improved?

  • The fading colors across the time periods are unnecessary. Include a time axis instead.
  • Change the numbers above each bar to percentages
  • The color legend doesn't match any of the bar charts and should be removed.

My Ideas

I started by looking at slope graph comparing the starting and ending periods.


This tells the story simply, but also doesn't show enough of the change over time. Next, I took the original and turned it into a line chart, labeling only the start and the end and also changing the colors to match the official colors of each app.


I think the line charts help make the change and trends much more obvious than the bar charts in the original. From there, I decided to look at the change since the starting period (spring 2015) to make the growth or decline of each app easier to understand. And with that, here's my Makeover Monday week 47.

February 15, 2016

Makeover Monday: How Does Video Game Playing Vary by Demographic?

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This week’s Makeover Monday has a mix of good and bad parts. It comes to use from Forbes.


Let’s review this from top to bottom.
  • The video game font they chose for the title is cute, yet the title itself doesn’t reflect what contained in the entire visualisation.
  • I don’t understand why they chose to use a grey-to-white background. What value does that add? Remember, everything you include in a viz should have a purpose. If not, remove it.
  • I really like the adults vs. teens section. In particular, I like how the bars start on opposite ends and come towards each other.
  • Then we get to the parents vs. non-parents section. Why didn’t they continue the theme from the adults vs. teens section? Instead they chose some weird radial chart type thing that makes comparisons very difficult both between parents and non-parents and across platforms within a single category. Basically, this section is a disaster.
  • The images of people playing videos games on a giant screen is cute, but it doesn’t enhance the viz in my opinion.
My makeover of this viz is focused on simplification and making the comparisons easier. For starters, I created a summary at the top to compare all of the demographics. I then used the bar chart idea from the original to break each set of demographics down by the platform. Notice that each of my charts is in the same order by platform. I also tried to incorporate better titles into my sections.

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