Data Viz Done Right

January 29, 2018

Makeover Monday: What the Most Profitable Companies Make per Second

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On to week 5 we go. This week we're looking at corporate profits, more specifically, how much do the most profitable companies make per second?


What works well?

  • The companies are sorted by profit per second.
  • The chart is certainly different, which caught my attention. Capturing your audience's interest is a good first step.
  • Coloring the companies by industry makes it easy to see that tech companies and banks are dominating the top spots.
  • Including additional information like net income and Fortune 500 rank provides additional context.

What could be improved?

  • If the companies weren't sorted, it would be way too difficult to compare the companies.
  • The unusual shape of the graphic distracts from the message of the story.
  • There is lots of unnecessary decoration like the stop watch in the middle.
  • The company logos don't add anything to the visualisation.
  • What do the blue bubbles mean? I think they represent net income, but you can't even see the whole bubble and bubbles are terrible for comparisons.

My Goals

  1. Simplify the viz by removing the decoration and flattening it out
  2. See if there are any relationships between the different metrics.
  3. Consider grouping the companies by industry.
  4. Read the article and incorporate some of the text that includes some interesting facts.

In the end, I found that a particular section of article about Apple would be a nice way to tell a story and provide some perspective.

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