Data Viz Done Right

December 22, 2019

#MakeoverMonday: How much are Brits & Europeans expected to spend on Christmas?

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Two weeks to go and then I'm done helping co-lead Makeover Monday. It's an interesting combination of relief, reduced stress and anxiety, mixed with sadness. Either way, it's been amazing adventure.

This week, Eva picked Christmas-themed data...a simple survey from Deloitte about expected Christmas spending and the UK and Europe.


What works well?

  • It a simple table that is easy to understand without doing much thinking.
  • My eyes were immediately drawn to the two red declining arrows, which makes it seem to be the focus on the visualization.
  • The table is neatly organized from highest to lowest spending categories.
  • Everything is clearly labeled.
  • The highlight box on the right provides a nice summary.

What could be improved?

  • Remove the shading from 2018
  • Removed the shading from the background of the Total cell
  • Align the text labels either left of right, but not center
  • Remove the borders between the rows, but keep them to separate the headers and totals from the rest of the table
  • Change the font color of the categories to black; green could give the impression that they are increasing
  • Align the arrows on the second table with the rows they correspond to
  • Why is spending less red? I would think spending less is good

Taking all of this into account, here's my Makeover Monday week 52. Enjoy!

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